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You don't like white?
If the background of your site is not white, you can integrate our logo under certain conditions only. If the background is too dark or too "colorful" or if the contrast is too high, the perceptibility and impact of our logo are severely impaired. In the interest of the logo and the design of your site, you should use very bright backgrounds which should also be as homogeneous as possible.
The best way to highlight the dark blue logo:
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| Advantageous: ZEISS Logo on Brighter Backgrounds |
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Although these backgrounds are not ideal for the logo, the impact is much better than in the examples above. In addition, texts are easier to read against brighter, more homogeneous backgrounds. For backgrounds of this type, you can use Logos without Frame
Here both you and we lose: your design and our logo!
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| Disadvantageous: ZEISS Logo on Dark Backgrounds |
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The example clearly shows that the attractive dark blue loses its effect, resulting in an unsightly appearance. So, if your back- ground looks like this, please use Logos with Frame
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